Barbara Couto Sipe
NextUp Executive Director
Barbara Couto Sipe is the Executive Director for MSR 2020. She comes to the role having worked in the Greater Richmond community for over 12 years developing several large-scale collective initiatives to improve the lives of children, youth and older adults. She previously worked at United Way of Greater Richmond & Petersburg, where she was the Vice President of Community Impact. In 2013, Barbara joined the United Way Worldwide team in Alexandria, VA as Director of Corporate Relations, where she managed over $110 million of resources for United Ways across 40 cities and four countries. She developed partnerships with national and global corporations that aligned their values of corporate social responsibility with initiatives of United Way.
In addition to proven success in her professional work life, Barbara is extremely well practiced in Brazilian Jiu-Jitsu. She began the sport over four years ago and continues to train steadily, competing in several local, regional and national events. She has won many medals along the way, including third place in her division at the 2011 IBJJF World’s Tournament.
Barbara is a proud alumna of Virginia Commonwealth University.